The in-room concierge for hotels and hospitality
AURA is a small device on the bedside table: guests speak to it in their own language at any hour and it answers. There is no app to download and no code to scan.
Guest requests do not always follow reception hours: before breakfast, when there is one person at the desk, or late at night. Guests with a question at midnight often give up. With AURA the answer comes straight away.
AURA is on day and night; guests can speak to it in the dark, without looking for their phone or switching on the light.
It understands and answers in the language of whoever speaks to it, with natural pronunciation: guests ask for what they need as they would at home.
AURA can handle services such as the restaurant, spa and late check-out whenever the guest wants them. Paid requests reach the staff ready to be fulfilled.
AURA connects to the property management system you choose. If it is not yet among those connected, we connect it.
AURA answers simple questions on its own; when assistance is needed, the request reaches the staff and stays tracked until a member of the team closes it.
AURA answers from a panel where you can write your own instructions and recommendations for guests, room by room, and change them at any time with immediate effect. It needs no technician and every member of staff has access.
Ask for a trial of the panel →Conversations cannot be traced back to the person, and AURA activates and listens only when the guest uses it.
Ask for details →You do not buy any devices: they remain our property and are included in the fee. The property ties up no capital and can stop the subscription whenever it wants. We renew the devices on a minimum 36-month cycle, with maintenance at no extra cost.
Get in touch →The plans differ in what AURA can do, not in the size of the property: the device in the room is the same, the active functions change. The price depends on the plan and the number of rooms, and we work it out together.
Answers every guest, at any hour
AURA knows the property and answers in the guest's language; requests that need staff reach them and stay tracked until they are closed.
Connected to your PMS, it sells your services
Everything in Base, plus the connection to your property management system: guests order the property's services by voice and the amount goes on the room bill.
Coordinates the property's departments
Everything in Business, plus requests organised by department: each request goes straight to whoever has to handle it, with a service level guaranteed by contract.
On every plan the first month is a trial and there is no fee. The in-room devices are included and, if one breaks, we replace it.
It depends on the plan and the number of rooms: the fee is monthly, per room, and includes the device, installation and maintenance. After a first contact you receive the commercial proposal with every item listed separately.
Request the proposal →No app is needed. AURA is already in the room and always on: guests speak to it as they would to a person, with no codes to scan and no sign-up.
AURA activates only when the guest uses it. Conversations remain anonymous and the property receives only requests and general trends; the property is the data controller and Auralink the data processor. If asked, AURA always provides the privacy notice to reassure the guest.
Yes: on the Business and Business Plus plans AURA connects to the PMS you use and, if it is not yet among those connected, we connect it. On the Base plan AURA answers with the information you provide, with no connection at all.
How the connection works →The devices are installed in every room in a few days, without touching the systems in use. If the PMS is not yet connected to AURA, the connection takes a few more weeks to implement.
We replace it, at no extra cost and without you having to open a ticket: maintenance is included in the fee and the devices are renewed on a minimum 36-month cycle.
For thirty days AURA works in every room with the functions of the chosen plan. At the end you receive the report with the requests handled and the services sold, and you decide on your own numbers; if it does not convince you, we remove everything at no cost.